Dunkin’ Branding, Packaging, Print + Digital Advertisements

Dunkin’ is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. The aim was to help re-design a variety of marketing materials including packaging, print and web assets for Dunkin‘s fresh, updated look and improved brand identity. I set out to create new branded assets for both in-store and online promotions.

Focusing on Dunkin’s re-branded initiatives, I designed a variety of assets to help promote the new look of Dunkin’ while keeping with the traditions that have embodied the Dunkin’ brand for the past 70+ years. Exploring more playful themes and a wave of new company collaborations, we were able to seamlessly blend the old tradtions of the brand with new, updated designs set to boost both sales and customer engagement.