PVH Corp. Print + Digital Advertisements, Art Direction, Enhanced Content, Web Design

During my time at PVH Corp., I served as the Senior Graphic and Web Designer, leading the creative direction for print and digital assets across the Tommy Hilfiger, Kenneth Cole, and Izod brands, with a primary focus on Menswear and the men’s dress shirt line. My responsibilities included designing dress shirt trim and packaging, crafting in-store and outdoor signage, curating brand icon libraries, and developing digital advertising and marketing materials. I took charge of designing and maintaining brand pages, particularly focusing on optimizing e-commerce landing pages on platforms such as Amazon, Macy’s, and other key secondary market and department store partners. Moreover, I played a pivotal role in the conceptualization, branding, and successful execution of the Tommy Hilfiger Premium dress shirt line.