Red Bull x X Games Print + Digital Advertisements, Product Design, Branding, Email Marketing

Our team worked with Red Bull Energy to conceptualize visuals and concepts for the branding and overall design scheme for the Red Bull X Games Southern California qualifier, a showcase for Skateboarding, Snowboarding, BMX, Motocross, and Rally Racing ahead of the main event of the contests.

Our visuals featured bold sport silhouettes in Red Bull’s iconic blue, yellow, and red color palette. Added Urban textures, cracks, and earthy tones created a gritty, street-inspired look while subtle ribbons, call outs and details added personality to the project.

Inspired by the four elements - Earth, Air, Fire, Water - we balanced Red Bull and X Games branding for a unified yet distinct feel. We also crafted custom, limited edition cans to be sold in select retailers nation-wide as well as conceptualizing designs for marketing assets and limited edition merchandise including apparel, skateboards and souvenirs for those in attendance.