Aldo’s Coffee Shop Branding, Packaging, Print + Digital Advertisements, Email Marketing

Aldo’s is where quality and artisan roasted coffee takes form. Entrusted with a redesigned logo, modern packaging, and fresh, updated brand guidelines, I set out to create a system that worked for both marketing and practical use. The logo features a sleek, modern font and a silhouette of Aldo’s iconic hairstyle, forming a distinctive curl that boosts brand recognition and adds a sense of motion.

The vibrant color palette reflects Aldo Maiorana’s lively personality and adds to the legend of his fun, energizing character his customers have loved for years.