Park Avenue Extended Care Branding, Print + Digital Advertisements, App Design

Collaborating closely with the Park Avenue Extended Care team, we developed a robust brand identity for their newly updated facility. Our objective was to evoke sentiments of care, empathy, courage, and humanity - brought to life through a professional color palette and clean, modern design.

The primary logo, complemented by a brand symbol inspired by the lotus flower, symbolizes the mission of the facility - healing and renewal. The incorporation of textures and patterns further strengthens the brand identity, infusing depth and visual appeal into their marketing materials.