Lion Path Financial Creative Direction, Branding, Print + Digital Advertisements

Lion Path represents the possibility of achieving financial stability anywhere with the right tools. I conceptualized a logo featuring a formidable yet composed lion adorned with a five-pointed crown symbolizing New York City's five boroughs. The lion pays homage to the brand but also Wall Street's historical and triumphant spirit of brokers from bygone eras while also embodying the idea of safeguarding clients' interests and embodying the regal prowess associated with the "king of the jungle".

The re-design of their marketing materials add depth and urban style visual intrigue, reinforcing Lion Path's mission of trust and professionalism while also representing the hustle and bustle of the New York City lifestyle.