Moe’s Southwest Grill Branding, Packaging, Print + Digital Advertisements, Web Design, Email Marketing

Moe’s Southwest Grill was an early but significant client in my design career. I was brought on board as the primary graphic artist responsible for creating all print and digital materials for the restaurants 16 Long Island locations. I'm particularly proud of several aspects of this remarkable brand. Moe’s represents a lifestyle - Musicians, Outlaws and Entertainers’ Story. The idea behind Moe’s was to unapologetically celebrate the unconventional.

The typography, color palette and overarching gritty themes reminiscent of traditional Tex-Mex cantina style establishments perfectly captures the attitude Moe’s aim for - good food and good fun with the idea that Moe’s feeds the rebel spirit in all of us.

We incorporated upscale elements into their branding while keeping with the traditions that Moe’s established in their early years - sticking to their original roots - inspired by their culinary flair and customers' appreciation for art and music, ensuring a timeless appeal that transcends passing trends and keeps this restaurant rockin’!