Graphic Image Creative Direction, Branding, Packaging, Print + Digital Advertisements, Web Design, Email Marketing

Graphic Image, once described as the biggest unknown brand in America, partnered with America's finest stores including Barneys, Neiman Marcus and Bergdorf Goodman, developing signature leathers for each, enabling them to call the product their own. I helped develop Graphic Image’s brand identity and designed a multitude of assets for campaigns across social, web, print and digital. I was also in charge with the creation of new release leather book covers for readers and collectors alike. My design and marketing expertise helped shape the companies look and feel with consistent, branded marketing tools with a main focus on modern, luxurious messaging.